IBISWorld Industry Reports will show you how an industry is performing in a certain country. These reports are updated regularly and average about 40 pages in length. There may be more than one report that relates to your product or service. The following video will give you a tour of how to search IBISWorld and use its main features.

Note: You can also follow these steps to find a SWOT analysis for a particular company. Select SWOT analysis rather than country reports, and search for the name of the company rather than a country. There will not be a SWOT analysis for every company, but there should be one for most major or multinational companies.

External news sources can help balance the perspective of the internal company information you found. Some organizations may have strategic plans, people plans, "our people" sections, etc, that may be helpful. News sources may help you determine if they are meeting their goals.