Use Business Source Complete to search for literature and analysis in business and management. This version allows searching by content types, which include:
Academic Articles
Business Videos
Company Information
Industry Profiles
Market Research Reports
Company Profiles
Country Reports
SWOT Analyses
Trade Journals
Working Papers
NAICS
Note: You can also follow these steps to find a SWOT analysis for a particular company. Select SWOT analysis rather than country reports, and search for the name of the company rather than a country. There will not be a SWOT analysis for every company, but there should be one for most major or multinational companies.
Consumer Psychographics
Psychographics refers to data about consumers' interests, opinions, values, beliefs, behaviours, and attitudes. This information can help you understand your target market and position your product, service, or company. The following video will show you how to find this information using Passport GMID.
The VIU community acknowledges and thanks the Snuneymuxw, Quw’utsun and Tla’amin, on whose traditional lands we teach, learn, research, live and share knowledge.
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