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International Human Resource Management

Countries & Cultures

Using LibrarySearch, try finding a "Doing Business in ______" title for a particular country. These texts often have cultural and political sections that give a sense of social norms and local practices. Try to find titles with recent publication date (last 5 years or so).

Consumer Psychographics

Psychographics refers to data about consumers' interests, opinions, values, beliefs, behaviours, and attitudes. This information can help you understand your target market and position your product, service, or company. The following video will show you how to find this information using Passport GMID.

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