Note: You can also follow these steps to find a SWOT analysis for a particular company. Select SWOT analysis rather than country reports, and search for the name of the company rather than a country. There will not be a SWOT analysis for every company, but there should be one for most major or multinational companies.

Psychographics refers to data about consumers' interests, opinions, values, beliefs, behaviours, and attitudes. This information can help you understand your target market and position your product, service, or company. The following video will show you how to find this information using Passport GMID.