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MGMT 252: Wine Industry Research

Searching for industry associations

Industry Associations can be a useful resource for doing research. You can find them by searching Google with the word association alongside something that represents the product or service, like wine. The following video will teach you more about finding Industry Association reports.

Finding Industry Information in IBISWorld

IBISWorld Industry Reports will show you how an industry is performing in a certain country. These reports are updated regularly and average about 40 pages in length. There may be more than one report that relates to your product or service. The following video will give you a tour of how to search IBISWorld and use its main features.

Finding Industry Information by Country in Passport GMID

Passport GMID will help you find information about market size, distribution channels, sales, competitors, and more. The following video will help you navigate this part of the database.

Industry Information by Country in Business Source Complete

I recommend that all groups do the following search in Business Source Complete: wine industry [name of country]. This will (depending on availability) get you an industry report on wine in your selected country.

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