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The following video will introduce you to both primary and secondary data. It will also provide you with some things to think about before you use secondary data in business research.
Key Sources for Secondary Data
The following types of reports may be helpful to you for your team project:
Company Profile or Company Report
Industry Report
Industry Association Report
Market Information
Company Finances
SWOT Analysis
Country Report
Annual Report
10-K Form
Here are some examples (these are older now, but you can use the tutorials on the next page to find more recent ones):
The VIU community acknowledges and thanks the Snuneymuxw, Quw’utsun and Tla’amin, on whose traditional lands we teach, learn, research, live and share knowledge.
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