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MARK 366: Market Research

Supporting information for the MARK 366 Library class

Primary vs. Secondary Data

The following video will introduce you to both primary and secondary data. It will also provide you with some things to think about before you use secondary data in business research.

Key Sources for Secondary Data

The following types of reports may be helpful to you for your team project:

  • Company Profile or Company Report
  • Industry Report
  • Industry Association Report
  • Market Information
  • Company Finances
  • SWOT Analysis
  • Country Report
  • Annual Report
  • 10-K Form

Here are some examples (these are older now, but you can use the tutorials on the next page to find more recent ones):

The following three examples are password protected due to licensing agreements. Please see the MARK 366 course in VIULearn for the password.

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