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Qualitative Research

A guide to qualitative research.

This guide is designed to help get you started with qualitative research. 

Qualitative vs. Quantitative

Qualitative and quantitative methods should be viewed as complementary, not set in oppositition to each other. In practice, many researchers utilize both quantitative and qualitative methods (known as "mixed methods" research), as this practice gives a more complete picture of particular issues than either type of research could on its own. 

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