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TOUR 251: Market Research

Finding Industry Associations and their Reports

Industry Associations can be a useful resource for doing research. You can find them by searching Google with the word association alongside something that represents the product or service, like wine. The following video will teach you more about finding Industry Association reports.

Finding Industry Information by Country in Passport GMID

Passport GMID will help you find information about market size, distribution channels, sales, competitors, and more. The following video will help you navigate this part of the database.

Finding Industry Information in IBISWorld

IBISWorld Industry Reports will show you how an industry is performing in a certain country. These reports are updated regularly and average about 40 pages in length. There may be more than one report that relates to your product or service. The following video will give you a tour of how to search IBISWorld and use its main features.

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