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MARK 368: Final Project Guide: Information Sources

Example Research

The following are examples of the different types of information sources that you might seek out in international marketing research.

Recommended Library Subscriptions

Passport GMID
Find market research reports and statistics, business environment analysis, and consumer information for your country.
IBISWorld Industry Reports
These reports provide detailed information about a particular industry. You will often need to look at more than one industry report for an assignment.

Business Source Complete: Business Searching Interface

Use Business Source Complete to search for literature and analysis in business and management.
Step-by-step guide introduces searching by content types, which include:
Academic Articles
Business Videos
Company Information
Industry Profiles
Market Research Reports
Company Profiles
Country Reports
SWOT Analyses
Trade Journals
Working Papers
NAICS

Ascent Industries on marketing, products, distribution, and more

Other Information Sources

BDC - Are you ready to go global?
Provides useful factors to consider in exporting a product.

In LibrarySearch, try finding a "Doing Business Economy Profile" for your country.

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