Your information search should be guided by the specific requirements of the communication product that you are asked to deliver. 

Begin by thinking about not only your topic, but also where you might find the kind of information that would help to fulfill your task.  

Consider available types and sources of information

For example:

• If you are researching a supplier, an employer, or a competitor within an industry, you will need... Company Information
   
• If you are researching a product or service, you will need... Market Information and/or Industry Information
   
• If you are researching a constituency/interest group or market segment, you will need Data & Statistics
   
• If you need context and analysis for a report, or if you are reporting on the potential impact of a specific issue, you will need... 
  Business Literature: Books, articles, news, etc.
   
• To understand the regulatory context of your issue or organization, you may need... government or legal information

If you need help to determine what information you need or where to start, contact a Librarian. 

Identify key terms and concepts